The making of the Holiday Toy Book was a large scale project that involved conceptual design, art direction of hundreds of images, and layout of 600+ toys across 105 pages. I designed layouts of the interior spreads, art directed the product shoot of over 400 toys, co-directed the editorial images for the book, worked with the illustrator to develop activities, and illustrated grounding landscapes for large product placements. I was also the art director for the Spanish mailer, leading our designer in the creation and design.

ROLE

Art Director
Designer
Illustrator