The making of this Holiday Toy Book was a large scale project that involved conceptual design, art direction of hundreds of images, and layout of 500+ toys across 91 pages. My role encompassed designing the cover, overseeing one-third of the interior pages, collaborating with the illustrator and printer to prepare the sticker sheet layout and dieline for printing. Additionally, I lent my illustration skills to craft the Count-By-Number activity and adding charming environmental doodles throughout the book.

ROLE

Designer
Illustrator