The making of the Holiday Toy Book was a large scale project that involved conceptual design, art direction of hundreds of images, and layout of 600+ toys across 100+ pages. The book was sent to over 30 million customers across the US. This year I was tasked with owning 1/3 of the book layouts and activities, leading photo art direction of editorial and product imagery for the entire book, and illustrating supporting elements throughout the book. I also designed the Disney Sweepstakes landing page and designed and illustrated the Craft Tutorial website.

ROLE

Art Director
Designer
Illustrator