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EVY OF CALIFORNIA

 

Evy of California

I started my career at Evy of California, illustrating graphics for girls apparel including graphic tees, hoodies, sleepwear, rotary prints, hang tags, and packaging. Using market and trend research, I worked with my team to determine the visual trajectory of each season.

I worked with major licenses such as Sanrio, Disney, Happy Bunny, and Boo: The World’s Cutest Dog.

Our designs were sold in large retailers such as Walmart, Kmart, Macy’s, Target, The Children’s Place, Meijer, & Toys R Us.

 
 

Trend research board

 

Season concept board

 

Concept Sketch

 

final Design

 

Separations & proofing